In December 2013, CEO Daniel Ek announced that Android and iOS smartphone users with the free service tier could listen to music in Shuffle mode, a feature in which users can stream music by specific artists and playlists without being able to pick which songs to hear. Later that month, Spotify also acquired MightyTV, an app connected to television streaming services, including Netflix and HBO Go, that recommends content to users. The company also introduced “Spotify Running”, a feature aimed at improving music while running with music matched to running tempo, and announced that podcasts and videos (“entertainment, news and clips”) would be coming to Spotify, along with “Spotify Originals” content.
In October 2017, Microsoft announced that it would be ending its Groove Music streaming service by December, with all music from users transferring to Spotify as part of a new partnership. Spotify offers DRM-protected audio content, including over 100 million songs and over 7 million podcast titles, from record labels and media companies. In 2016, Spotify was criticized for allegedly making certain artists’ music harder to find than others, as these artists would release their music to the rival streaming service Apple Music before releasing it to Spotify. Spotify has been criticised by artists and producers including Taylor Swift and Thom Yorke, who have argued that Spotify does not fairly compensate musicians, and both withdrew their music from the service. However, there has been some concern about the music streaming platform’s social media features. Before May 2020, all service users were limited to 10,000 songs in their library, after which they would receive an “Epic collection, friend” notification and would not be frostybet casino able to save more music to their library.
The WNYC Studios partnership brought various podcasts from WNYC to Spotify, including Note to Self, On the Media and Here’s the Thing. In October 2022, Spotify acquired the Dublin-based content moderation startup, Kinzen. In July 2022, Spotify acquired Heardle, a Wordle-inspired music trivia game, for an undisclosed amount; Heardle was shut down in May 2023. Armchair Expert announced on Instagram that the podcast would be available exclusively on Spotify beginning 1 July, saying they would continue to maintain the same creative control over the show after the move. In March 2021, Spotify acquired app developer Betty Labs and their live social audio app, Locker Room, On 12 May 2021. On 19 May 2020, Spotify acquired exclusive rights to stream the popular podcast The Joe Rogan Experience beginning in September of that year, under an agreement valued at around US$100 million (equivalent to $119,100,000 in 2024).
Worldwide, 30,000 musicians have joined the organization UnionOfMusicians (UMAW). Following the Russian invasion of Ukraine, it temporarily closed its office in Russia and indefinitely suspended all of its services in the country. The company is incorporated in Luxembourg as Spotify Technology S.A., and headquartered in Stockholm, Sweden, with offices in 16 countries around the world. For example, Lil Nas X’s Old Town Road and Doja Cat’s Say So started their popularity through Tik Tok but through Spotify playlists had their popularity accelerated.

Direct public offering

On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists. It offers some social media features such as messaging, creating profiles, following friends, shared playlists, and creating listening parties called “Jams”. Listen to your favourite songs and discover new music, podcasts and audiobooks with the Spotify app! In doing so, if users chose to listen to one set of these artists’ music, it effectively reduced the number of plays for other musicians. In 2021, a conspiracy theory began to take hold that Spotify was filling its playlists in some genres (including jazz, chill and “peaceful piano”) with stock music attributed to a handful of little-known musicians, mostly Swedish, in an effort to meet demand for background music.

• However, there has been some concern about the music streaming platform’s social media features.
• Spotify had added social media-related features to its platform, especially to compete for ad revenue and to increase its media-related users.
• User growth continued, reaching 20 million total active users, including five million paying customers globally and one million paying customers in the United States, in December 2012.
• In 2023, Spotify merged Anchor into their Spotify for Podcasters tool, a rebranding move and to organize its tools for creating, managing, growing, and monetizing their content in one place.
• Additional features include the ability to get “verified” status with a blue checkmark on an artist’s profile, receiving artist support from Spotify, customising the profile page with photos and promoting a certain song as their “pick”.
• In 2013, Spotify revealed that it paid artists an average of $0.007 per stream.

In 2024, Spotify Wrapped, which has become a key marketing strategy for the company, was criticised for appearing to rely on AI-generated content and producing uninteresting insights. Other artists and podcasters, such as Joni Mitchell, Nils Lofgren, Brené Brown, and Crosby, Stills, & Nash, also announced a boycott of Spotify. He explained, “An extension of the internet radio craze of the early 2000s, Spotify would license content from record labels, and then support artists as people listened to their music.” In March 2021, David Dayen argued in The American Prospect that musicians were in peril due to monopolies in streaming services like Spotify. The most commonly perceived error is said to be caused by a lack of diverse scope within curation staff, including overlooking mainstay artists in large genres, potentially causing a categorical homogenization of musical styles; even impacting mainline artists like within hip hop with A Tribe Called Quest. According to some computer science and music experts, various music communities are often ignored or overlooked by music streaming services such as Spotify.

Playlists and discovery

In January 2014, Spotify removed all time limits for Free users on all platforms, including on computers, which previously had a 10-hour monthly listening limit after a 6-month grace period. The post stated that all free members would be limited to ten hours of music streaming per month, and in addition, individual tracks were limited to five plays. Spotify has experimented with different limitations to users’ listening on the Free service tier. Users can refine playlists with additional instructions, such as “more upbeat” or “happier songs”. The tool allows users to generate personalized playlists from text prompts describing genres, moods, artists, activities, or creative ideas like animals, movie characters, colors, or emojis. Discovery Mode allows artists who meet certain criteria and have a Spotify For Artists account to submit qualifying songs for Spotify’s in-house promotion services.

Artificial streams

The Waze partnership allows Waze app users to view directions to destinations within the Spotify app and access their Spotify playlists through the Waze app. Spotify also announced that the third season of WNYC Studios’ 2 Dope Queens podcast would premiere with a two-week exclusivity period on the service on 21 March 2017. The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference. In January 2015, Sony announced PlayStation Music, a new music service with Spotify as its exclusive partner. In November 2021, Spotify acquired audiobook company Findaway, including its publishing imprint OrangeSky Audio.

Social Media

Additional features include the ability to get “verified” status with a blue checkmark on an artist’s profile, receiving artist support from Spotify, customising the profile page with photos and promoting a certain song as their “pick”. In April 2017, the panel was upgraded to leave beta status, renamed as “Spotify for Artists”, and opened to all artists and managers. In March 2009, Spotify began offering music downloads in the United Kingdom, France, and Spain. The company was, according to TechCrunch, planning to launch on the stock market in 2017, but in 2017 it was seen as planning on doing the IPO in 2018 to “build up a better balance sheet and work on shifting its business model to improve its margins”. In April 2015, Spotify began another round of fundraising, with a report from The Wall Street Journal stating it was seeking $400 million (equivalent to $515,700,000 in 2024), which would value the company at $8.4 billion (equivalent to $10,831,000,000 in 2024). In February 2010, Spotify received a small investment from Founders Fund, where board member Sean Parker was recruited to assist Spotify in “winning the labels over in the world’s largest music market”.

• Spotify intended to use MightyTV to improve its advertising efforts on the free tier of service.
• In April 2018, Spotify began to allow Free users to listen on-demand to whatever songs they want for an unlimited number of times, as long as the song is on one of the user’s 15 personalized discovery playlists.
• PlayStation Music incorporates the Spotify service into Sony’s PlayStation 3 and PlayStation 4 gaming consoles, and Sony Xperia mobile devices.
• On 26 January, Neil Young removed his music from Spotify after they refused to remove the podcast.
• On 5 February 2020, Spotify announced its intent to acquire Bill Simmons’ sports and pop culture blog and podcast network The Ringer for an undisclosed amount.
• In 2024, Spotify Wrapped, which has become a key marketing strategy for the company, was criticised for appearing to rely on AI-generated content and producing uninteresting insights.
• The company reported that the tier conditions may change before its full launch.

In February 2009, Spotify opened public registration for the free service tier in the United Kingdom. Privacy practices may vary based, for example, on the features you use or your age. The developer, Spotify, indicated that the app’s privacy practices may include handling of data as described below.
In 2023, Spotify launched additional features to help independent artists distributing their music on the platform reach a wider array of potential fans. This feature allows two or more Premium users in the same location to share control over the music that is being played. In 2016, Spotify introduced its Daily Mix feature, which creates playlists of music that a user has previously listened to on the platform.In 2017, Spotify introduced RapCaviar, a hip-hop playlist. In August 2016, Spotify launched Release Radar, a personalized playlist that allows users to stay up-to-date on new music released by the artists they listen to the most.
The standalone app was made available to all iOS and Android users in the United States since 4 June 2019. On 31 January 2018, Spotify started testing a new Pandora-styled standalone app called Stations by Spotify for Australian Android users. The company also announced an expansion of its book catalogue to 250,000 books. In January 2021, Spotify made a selection of audiobooks available on the platform as a test of developing a greater breadth of content for users. Spotify thereafter announced it was planning to add more of these pages and playlists to highlight songwriters.
In November 2023, Spotify announced a new royalty model taking effect in 2024, aiming to reduce the amount of “fraudulent” royalties collected from “functional” non-music tracks with short lengths (such as environmental sounds and white noise). Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties. In February 2018, Spotify integrated with the gaming-oriented voice chat service Discord on desktop clients, allowing users to display their currently playing song as a rich presence on their profile, and invite other users with Spotify Premium to group “listening parties”.

Spotify for Artists

In January 2016, Spotify and music annotation service Genius formed a partnership, bringing annotation information from Genius into infocards presented while songs are playing in Spotify. In December 2015, Spotify debuted Spotify Wrapped, a program that creates playlists based on each user’s most listened-to songs from the year. The applications provided features such as synchronised lyrics, music reviews, and song recommendations.
Billboard estimated that the changes will pay songwriters and publishers $150 million less “from premium, duo and family plans for the first 12 months that this is in effect, compared to what they would have earned if these three subscriptions were never bundled.” The “deeper” loss came as a result of the company’s tax debt to over one-third of its employees in Sweden. Years after growth and expansion, a November 2012 report suggested strong momentum for the company. In 2008, just after launch, the company made a loss of 31.8 million Swedish kronor (US$4.4 million). The company reported that the tier conditions may change before its full launch.